Kodak’s new Super-8 camera is opening doors for filmmakers and represents the latest entry in a retro-format marketplace.

The media landscape is rapidly changing. New technology, new effects, and new ideas are changing how we produce and consume media. Underneath, digital technology drives all of it. From mp3s to YouTube videos, digital continues to be the foundation behind our media ecosystem.

But now, there is a growing movement to rediscover the romance and the aesthetic of working in real film, both for photography and filmography.

Last week at the Consumer Electronic Show, Kodak unveiled a new camera that is the tool for filmmakers who want to recapture a look and feel that has been lost in the digital age.

The move by Kodak seems at least partially inspired by the use of real film as a medium for fine artists and fine art photographers. Many say that film provides a superior picture quality to digital photos, and as a result darkrooms are still developing some of the very best photographic art.

Just like paint or clay, true film photography has been embraced by fine art photographers. Fine art photographers like Clyde Butcher and English visual artist Tacita Dean have made traditional film their canvas, capturing a subtle beauty that has been lost in a digital age.

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 Multimedia Article Showcasing Innovations in Filmography

Mediasophia publishes a multimedia article on Medium showcasing beautiful imagery punctuating a news piece about innovations in filmography

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Mending Old Media with New Artists

Kodak Super-8 Camera Project Facts

 

  • Visualization of a product that has been rediscovered and re-imagined

  • Placement of our client in a quote on equitable footing with known filmmaker

  • Introduction of new topics and keywords though record collecting angle

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