Online Reputation Management For Atheletes
Market Athletic Ability and Highlight History of Performance
Marketing your athletic ability and managing your reputation consists of two components. Creating and marketing an identity and protecting that desired profile. Individuals that invest in Internet management benefit from enhanced public relations, exposure and a following to make their sports profile desired by talent scouts and decision makers in the professional sports industry.
Mediasophia has provided reputation management, public relations and online marketing for athletes, medical professionals, A-List celebrities and many other individuals in the entertainment industry.
Creating an Internet Profile
A professional athletes web presence is a powerful component of marketing. How a person is represented on the web highlight their athletic ability and history of performance to determine how they are perceived by talent scouts and professionals recruiting for teams. Creating websites, social media accounts and a network or blogs and industry directed press will attract attention and bring positive PR results.
Reputation Management for Athletes
Athletes, coaches and other public figures are frequently attacked online and misrepresented by the media, obsessed fans and individuals with an “axe to grind”. The Internet has numerous forums to anonymously publish content in the form of manipulated photographs, defaming slander and all kinds of negative content with the intent to hurt. Reporters are notorious for stalking high profile athletes and intentionally creating situations to push them over the edge and cause them to behave defensively in order to catch them in a weak moment of anger or hostility. Online reputation management is used to eliminate any unwanted content on the Internet by replacing it with marketing material that reflects the professional athletes desired image.
Remove Mocking Reviews and Undesirable Content from the Internet
Social media sites like Twitter and facebook have caused many professional athletes to suffer hardships. These forums of public opinion are used frequently in a malicious manner and have had a big impact on an athlete’s chance to be recognized by executives in the sporting industry as a valued investment . The cost of online harassment can end careers, marriages and a person’s ability to earn a living.
Fortunately experienced Internet marketing firms that incorporate online reputation management protect indaviduals from harmful reviews and negative content that would otherwise interfere with their ability to be recognized as a respected athlete with skill and a history of performance.
Attacks Spread Viral and Harm Your Sports Professional Image
All it takes is one negative e-blast or simple facebook post for a viral communication to wreak havoc. False accusations and shameful imagery sends a powerful message to recruiters and people in charge of your ability to earn a living. If this type of attack should happen it is important to address it right away.
Mediasophia online reputation management campaigns include protecting athletes from:
Slanderous content and bad reviews
Press Releases and Social Media Pages Increase Visibility and Bring Success
Enhancing ones web presence by marketing appearances and events that accurately reflect an athletes desired image will positively influence viewers and those interested in recruiting. A highly visible athletic profile will bring the exposure needed to reach hiring executives and those researching top draft picks.
It is up to you to take charge of your reputation. A wise person highlights accomplishments and buries negative search engine results that would harm their ability to succeed.
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