Managing a celebrity reputation consists of two components. Creating and marketing an identity and protecting that desired profile. Individuals that invest in Internet management benefit from enhanced public relations, exposure and a following to make their celebrity profile desired by talent scouts and various professionals in the field of entertainment. Mediasophia has provided reputation management, public relations and online marketing for a variety of A-List celebrities in Hollywood, New York, and across the world.
A celebrity’s web presence is a powerful component of marketing. How a person is represented on the web will influence their popularity and determine how they are perceived by fans and booking agents. Creating websites, social media accounts and a network or blogs and fan directed press will attract attention and bring positive PR results. Shout outs on facebook and twitter tweets about upcoming events and appearances increases recognitions and keeps celebrities in the public eye.
Actors, actresses, producers, athletes, and other public figures are frequently attacked online and misrepresented by the media, obsessed fans and individuals with an “axe to grind”. The Internet has numerous forums to anonymously publish content in the form of manipulated photographs, defaming slander and all kinds of negative content with the intent to hurt. Reporters are notorious for stalking celebrities and intentionally creating situations to push them over the edge and cause them to behave defensively in order to catch them in a weak moment of anger or hostility. Online reputation management is used to eliminate any unwanted content on the Inter
net by replacing it with marketing material that reflects the person’s desired image.
Social media sites like Twitter and facebook have caused celebrities to suffer hardships. These forums of public opinion are used frequently in a malicious manner and have had a big impact on an individuals ability to obtain work. The cost of online harassment can end careers, marriages and a person’s ability to earn a living.
Fortunately experienced Internet marketing firms that incorporate online reputation management protect famous people from harmful reviews and negative content that would otherwise interfere with their ability to increase fans, be recognized as of interest to the public and obtain work.
All it takes is one negative e-blast or simple facebook post for a viral communication to wreak havoc. False accusations and shameful imagery sends a powerful message to entertainment recruiters and people in charge of your ability to earn a living. If this type of attack should happen it is important to address it right away.
Enhancing ones web presence by marketing appearances and events that accurately reflect the celebrities desired image will highly influence today’s viewing audience. To be see regularly will add to popularity and enhance a career.
It is up to you to take charge of your reputation. A wise person highlights accomplishments and buries negative search engine results that would harm their ability to succeed.